Keyword Research

Discover profitable keywords and content opportunities.

Starting Keyword Research

  1. Go to KeywordsResearch
  2. Enter seed keyword or topic
  3. Click Search
  4. Wait 5-10 seconds for results
  5. Review keyword suggestions

Understanding Results

Search Volume

Monthly search volume estimates:

  • High volume (10,000+): More traffic potential, higher competition
  • Medium volume (1,000-10,000): Balanced opportunity
  • Low volume (<1,000): Niche targeting, less competition

Strategy:

  • Mix high and low volume keywords
  • Don’t ignore low volume (often easier to rank)
  • Consider search intent over volume alone

Competition Score

Keyword difficulty rating (0-100):

  • 0-30 (Low): Easy to rank, target these first
  • 31-60 (Medium): Moderate effort required
  • 61-100 (High): Very difficult, requires authority

Formula considers:

  • Domain authority of top-ranking pages
  • Backlink profiles
  • Content quality
  • Brand presence

Related Keywords

Semantically related terms and variations:

  • Long-tail variations
  • Question-based keywords
  • Related topics
  • LSI (Latent Semantic Indexing) keywords

Benefits:

  • Content topic expansion
  • Natural keyword variation
  • Answer user questions
  • Improve topical authority

Trend Data

Keyword interest over time:

  • Trending up: Growing interest
  • Stable: Consistent demand
  • Trending down: Declining interest
  • Seasonal: Periodic spikes

Use trends to:

  • Time content publishing
  • Identify emerging topics
  • Avoid dying keywords
  • Plan seasonal content

Saving Keywords

Save Individual Keywords

  1. Click Save icon next to keyword
  2. Add to your keyword library
  3. Access anytime in KeywordsSaved

Bulk Save

  1. Select multiple keywords (checkboxes)
  2. Click Bulk Save
  3. All added to library at once

Organizing Saved Keywords

Add tags for organization:

  • Content type (blog, guide, listicle)
  • Priority (high, medium, low)
  • Topic clusters
  • Campaign names

Using Keywords in Content

Direct Generation

From keyword research results:

  1. Click Generate Content on any keyword
  2. Automatically fills target keyword
  3. Proceeds to content generation
  4. Saves time copying/pasting

From Saved Library

  1. Go to KeywordsSaved
  2. Browse your library
  3. Click Use for Content on any keyword
  4. Opens content generation with keyword pre-filled

Exporting Keyword Data

Export Process

  1. Select keywords to export (or select all)
  2. Click Export CSV
  3. File downloads immediately
  4. Opens in Excel, Google Sheets, or CSV editor

Export Includes

  • Keyword phrase
  • Search volume
  • Competition score
  • Related keywords
  • Trend data
  • Notes/tags (if added)

Use Cases

  • Share with team or client
  • Analyze in spreadsheet
  • Create content calendar
  • Import to other SEO tools
  • Backup keyword research

Advanced Search

Filters

Refine results using filters:

Volume Range:

  • Minimum search volume
  • Maximum search volume

Competition Level:

  • Low (0-30)
  • Medium (31-60)
  • High (61-100)

Keyword Length:

  • Short-tail (1-2 words)
  • Medium-tail (3-4 words)
  • Long-tail (5+ words)

Intent Type:

  • Informational
  • Commercial
  • Transactional
  • Navigational

Sorting Options

Sort results by:

  • Search volume (high to low)
  • Competition (low to high)
  • Relevance score
  • Trend direction

Research History

Accessing Past Searches

  1. Go to KeywordsHistory
  2. View all previous searches
  3. Click any search to view results again
  4. No additional credit charge for viewing history

History Features

  • Last 90 days of searches saved
  • Searchable by keyword or date
  • Delete unwanted searches
  • Re-run searches to update data

Keyword Strategy Tips

Content Planning

Topic Clusters:

  1. Find pillar keyword (high volume)
  2. Research related subtopics
  3. Create cluster of supporting content
  4. Internal link all to pillar page

Example:

  • Pillar: “Content Marketing” (high volume)
  • Cluster: “Content Marketing Strategy”, “Content Marketing Tools”, “Content Marketing Examples”

Keyword Difficulty Balance

Monthly Content Mix:

  • 20% high-difficulty (authority building)
  • 50% medium-difficulty (steady growth)
  • 30% low-difficulty (quick wins)

Long-tail Strategy

Benefits of long-tail keywords:

  • Lower competition
  • Higher conversion rates
  • Clearer search intent
  • Easier to rank

Example:

  • Instead of “coffee” (very competitive)
  • Target “best cold brew coffee maker under $50” (specific, easier)

Search Intent Matching

Informational Intent:

  • “How to…”, “What is…”, “Guide to…”
  • Create blog posts, tutorials, guides

Commercial Intent:

  • “Best…”, “Top…”, “Review of…”
  • Create comparison posts, reviews, listicles

Transactional Intent:

  • “Buy…”, “Discount…”, “Order…”
  • Create product pages, landing pages

Credit Usage

  • 10 credits per keyword search
  • Unlimited viewing of saved keywords
  • Unlimited viewing of search history
  • Export doesn’t cost additional credits

Best Practices

Research Before Writing

  1. Research keywords first
  2. Save promising keywords
  3. Organize into content calendar
  4. Generate content for each keyword

Regular Research

  • Weekly keyword research sessions
  • Stay updated on trends
  • Discover new opportunities
  • Monitor competition

Data-Driven Decisions

  • Use data to guide content strategy
  • Track which keywords drive traffic
  • Double down on successful topics
  • Pivot away from low-performers

Competitive Analysis

  • Research competitor keywords
  • Find content gaps
  • Target keywords they missed
  • Create better content than competitors

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